Google advertising tools
Davis, Harold, 1953-2006
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This comprehensive guide takes a look at advertising on the web - how it works and how Google's advertising programs can turn your site into a money maker. It features tasks, such as delivering image ads precisely targeted to your site, and generating text ads that accompany specific search term results.
Main title:
Google advertising tools / Harold Davis.
Author:
Imprint:
Beijing ; Farnham : O'Reilly, 2006.
Collation:
xii, 353 p. : ill. ; 24 cm.
Notes:
Includes index.
ISBN:
9780596101084 (pbk)
Dewey class:
659.144
Language:
English
Subject:
Index terms:
UV: Internet
BRN:
412520