Everything you know about business is wrong : how to unstick your thinking and upgrade your rules of thumb
Dryburgh, Alastair2011
Books, Manuscripts
Alastair Dryburgh takes modern business myths and blows them apart. Did you know that: cost cutting is a bad way to boost profits? That you shouldn't always give 110%? Incentives don't encourage people to do useful things? So much of what we learn about business is plain wrong.
Main title:
Author:
Imprint:
New York : Business Plus ; London : Headline [distributor], 2011.
Collation:
224 p.
Audience:
Specialized.
ISBN:
9780755361731 (pbk)0755361733 (pbk)9780755361748 (ebook)0755361741 (ebook)
Dewey class:
658.4'063658.4063658.4063DRY
Language:
English
BRN:
335586