Altrincham Coat of Arms was granted in 1937. The wheatsheaves denote the Earldom of Chester. The cogwheel at the bottom of the shield symbolises Altrincham's engineering industries. The crest shows a lion passant guardant, similar to the Lion of England and the lion holds a cornucopia which is a symbol of abundance. The supporters stand for two great families of importance in Altrincham's history. The unicorn is from the heraldry of the Earl of Stamford whose arms (for the family Grey) hang from the collar. The lion, with the arms of Massey on its pendent shield, represents the old Barons of Dunham Massey, one of whom, Hamon de Massey, granted the town a charter in 1290. The motto 'Altrincham En Avant' translates as 'Altrincham leads the way.'
