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It's on you : how they rig the rules and we get the blame for society's problems

Chater, Nick2026
Book
Nick Chater and George Loewenstein first met when they were invited to join David Cameron's 'Nudge' advisory board back in 2013. The premise behind it was that persuading individuals to take responsibility for change was the answer to systemic problems. Since then, their research has led to the opposite conclusion: that the status-quo interests of corporate and government bodies and sectors are not only well served by this strategy, but that they actively promote and manipulate it. Drawing on their own huge expertise in behavioural psychology, the authors expose a wide range of eye-opening examples of manipulation - and why it works - and give us a clear understanding of where responsibility for necessary change really lies.
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