Brilliant marketing : what the best marketers know, do and say
Hall, Richard, 1944-2012
Book
This text gives readers the tools and the motivation to deal with the current economic changes and to go out and be described as a brilliant marketer. It answers key questions such as: what is a brand? what is marketing and how is it changing? and what is good, what is poor, what is brilliant?
Main title:
Brilliant marketing : what the best marketers know, do and say / Richard Hall.
Author:
Edition:
2nd ed.
Imprint:
Harlow : Pearson, 2012.
Collation:
xvi, 320 p. ; 22 cm.
Notes:
Previous ed.: Harlow: Pearson Prentice Hall, 2009.Includes index.
ISBN:
9780273768180 (pbk)0273768182 (pbk)
Dewey class:
658.8658.8658.8HAL BIZ
Language:
English
Added title:
Subject:
BRN:
366536