Non-bullshit innovation : radical ideas from the world's smartest minds
Rowan, David2019
Book
David Rowan travels the globe in search of the most exciting and pioneering startups building the future. He's got to know the founders of WhatsApp, LinkedIn, Google, Spotify, Xiaomi, Didi, Nest, Twitter and countless other ambitious entrepreneurs disrupting businesses in almost every sector. And yet too often the companies they're disrupting don't get it. They think they can innovate through jargon: with talk of change agents and co-creation gurus, ideas portals and webinars, make-a-thons and hackfests, paradigm shifts and pilgrimages to Silicon Valley. It's mostly pointless innovation theatre - corporate nonsense that has little to do with delivering real change.
Main title:
Author:
Rowan, David, author
Imprint:
London : Bantam Press, 2019.
Collation:
viii, 374 pages ; 24 cm
Notes:
Includes index.
ISBN:
9781787631182 (hbk)
Dewey class:
658.4063658.4063 ROW658.406658.406 ROW
Language:
English
Subject:
BRN:
2799038