A quick start guide to social media marketing : high-impact, low-cost marketing that works
Richardson, Neil, 1963 January 25-2010
Book
Fragment markets, hyper-competition & over-supply means busineses must add customer value. Using social networks as a key marketing tool can lead to improved customer satisfaction, better professional relationships & increased effectiveness.
Main title:
A quick start guide to social media marketing : high-impact, low-cost marketing that works / Neil Richardson, Ruth Gosnay and Angela Carroll.
Imprint:
London : Kogan Page, 2010.
Collation:
ix, 150 p. : ill. ; 20 cm.
Series title:
Notes:
Includes bibliographical references.
ISBN:
9780749457587 (pbk)
Dewey class:
658.872
Language:
English
Subject:
BRN:
278259