Doing business in China : a guide to the risks and the rewards
Torrens, Christopher2010
Book
China has a long history of confounding multinational companies. Many firms' strategies for mainland China have failed and companies have been forced to revise plans to take into account the idiosyncrasies of the Chinese market. Christopher Torrens examines the strategies that have succeeded and those that have failed.
Main title:
Doing business in China : a guide to the risks and the rewards / Christopher Torrens.
Author:
Imprint:
London : Profile, 2010.
Collation:
256 p. ; 22 cm.
Audience:
Specialized.
ISBN:
9781846682810 (hbk)1846682819 (hbk)9781847651778 (ebook)1847651771 (ebook)
Dewey class:
382'.0951382.0951
Language:
English
BRN:
261988