The roadside MBA : backroad lessons for entrepreneurs, executives and small business owners
Schaefer, Scott (Scott J.)2014
Book
This book takes cutting-edge business theory out of the classroom, and onto the open road. Written in an entertaining, informative, engaging style, you'll read about orthodontists and espresso bar owners, radio station executives and car parts manufacturers, all looking to find an edge in a tough economic environment.
Main title:
The roadside MBA : backroad lessons for entrepreneurs, executives and small business owners / by Scott Schaefer, Paul Oyer, Michael Mazzeo.
Author:
Imprint:
London : Macmillan, 2014.London : Macmillan, 2014.
Collation:
316 pages ; 22 cm
ISBN:
9780230772588 (pbk)
Dewey class:
658.022658.022 SCH658.022SCH
Language:
English
Subject:
BRN:
1556934